Brand
Odd Duck
Service
Art Direction/Branding
Challenge
The challenge was taking the usual farm-to-table vibe, which can feel high-end and kind of exclusive, and turning it into something more relaxed and accessible. I wanted it to feel like the spot people naturally hang out at with their friends.
Solution
I built a warm, communal identity that mixes rustic farm elements with a laid-back Austin feel. The goal was a neighborhood hangout look: casual, familiar, and rooted in local food without the fancy attitude.
A warm, communal visual identity blending rustic farm-to-table textures with modern Austin casualness, created to reflect a neighborhood restaurant rooted in local food and shared experiences.
© Odd Duck
Still Life