Brand
SATURATED
Service
Art Direction/Branding
Challenge
The challenge was building a brand my friends would genuinely connect with, while pulling influence from the specific references and textures they shared with me. It needed to honor their sound and personality without drifting into something generic or expected.
Solution
The solution emerged as a visual identity that pulls directly from the name—something heavy, full, and always pushing outward. The brand leans into density, pressure, and expansion, creating a visual language that feels loaded and expressive.
A bold, immersive visual identity built to capture the energy of Saturation a personal friend’s band that asked me to art-direct and define their brand. The goal was to create a look that feels full, resonant, and pressure-driven, something that mirrors the weight and presence of their sound while still feeling intentional and crafted.
© SATURATED
FATDOG.STUDIOS